Why Persian rugs vs Box store rugs

August 8, 2025

Persian Rugs vs. Box Store Rugs: Why Quality Matters

By Shabahang and Sons – Milwaukee’s Trusted Source for Fine Persian Rugs


At Shabahang and Sons, we’ve dedicated over seven generations to the art and tradition of Persian rug making. As a family-owned business serving Milwaukee and the surrounding areas, we take immense pride in offering hand-crafted, one-of-a-kind masterpieces to our friends, neighbors, and community.


Step into our expansive showroom—the largest in the area—to explore hundreds of stunning Persian rugs that reflect centuries of artistry and craftsmanship. If you’re considering a rug for your home, we’re here to help you understand the real difference between a Persian rug and a box store rug.

1. Craftsmanship & Materials

Persian Rugs: Hand-knotted by skilled artisans using premium wool, silk, or cotton, Persian rugs are crafted using techniques passed down through generations. Each piece is a unique expression of heritage and detail.
Box Store Rugs: Typically machine-made using synthetic fibers like nylon or polyester. While visually similar at first, these materials lack the texture and authenticity of natural fibers.


2. Durability & Longevity

Persian Rugs: Built to last a lifetime—and then some. Many antique Persian rugs remain in excellent condition after 100+ years. Wool’s natural resilience makes these rugs perfect for high-traffic areas.
Box Store Rugs: Often wear down in a matter of years, especially in busy areas. Synthetic fibers are more prone to damage and staining over time.


3. Uniqueness & Value

Persian Rugs: No two are alike. Each rug is a one-of-a-kind work of art, often increasing in value over time and cherished as a family heirloom.
Box Store Rugs: Mass-produced and generic, these rugs are unlikely to hold value or artistic appeal beyond basic function.


4. Comfort & Aesthetics

Persian Rugs: Rich in color, texture, and design, Persian rugs bring warmth and sophistication to any space, with wool and silk offering a luxuriously soft feel.
Box Store Rugs: May look attractive initially, but typically lack depth, richness, and lasting aesthetic value.

Invest in Timeless Quality

A Persian rug isn’t just a floor covering—it’s a statement piece, a legacy, and an investment. At Shabahang and Sons, we’re honored to bring this ancient craft to homes throughout Wisconsin and beyond.


Call us today at (414) 347-1300 to learn more or visit our Milwaukee showroom. Let us help you choose a rug that reflects your style—and lasts for generations.

August 8, 2025
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